Shade Descriptions

PITCH BLACK is a rich, deep black
RICH BROWN is a neutral, defining brown

How to Use

Start at the base of your lashes and glide upward in one smooth stroke, wiggling slightly at the roots to define and separate. Use the tip of the wand to reach inner and outer corners and lower lashes.

Ingredients

Peptide Complex

A powerful lash-conditioning peptide blend clinically studied for its association with keratin benefits, a key structural protein that helps lashes look fuller and conditioned.

Plant-Derived Waxes

Clean, natural-origin waxes that give lightweight structure and buildable volume.

PANTHENOL (PRO-VITAMIN B5)

Conditions and strengthens lashes.

See Full Ingredient List

Real results

Minimalist in Finish, But Not in Results

100% agreed lashes looked fuller, longer, and more defined after application

97% agreed it applies without clumping and doesn’t flake throughout wear

94% agreed it doesn’t smudge throughout 8‑hour wear

Safe for Sensitive Skin

Dermatologist Tested

All-Day, 8-Hour Wear

How to use

Definition Without the Drama

Start at the base

Glide upward in one smooth stroke.

Wiggle at the roots

Grab every lash to define and separate each one.

Detail with the tip

Add volume to shorter lashes on the lower lid and corners.

Wear it all day

8-hour flexible hold that stays soft and still removes easily.

“Sometimes you want bold, dramatic lashes. Sometimes you just want naturally beautiful ones. This gets that second look exactly right.”

Bobbi Brown — Founder, Beauty

What’s inside

Lash Care in Every Coat

Conditioning Peptide Blend

Designed to help lashes look healthier, stronger, and more conditioned.

Pro-Vitamin B5 + Glycerin

Nourishes so that lashes stay soft and flexible — never stiff.

Flexible Film Formers

Deliver long-lasting length and separation with a smooth, clump-free application.

Q: What’s the difference between this and The Statement Mascara?

A: Two mascaras, two different looks. The Statement Mascara is your higher impact option — more volume, more intensity. Minimalist Defining Mascara is all about clean definition: lashes that look separated, lifted, and fuller, without looking like you’re wearing mascara. Reach for The Statement Mascara when you want eyes that stand out, and for Minimalist Defining Mascara for eyes that look their best, naturally.

Q: How do I know which color is right for me?

A: Both shades work for everyday wear. Pitch Black offers classic definition, while Rich Brown is a true neutral chocolate brown — perfect for a softer look or those with lighter lashes.

Q: Will it stay put all day, but still be easy to take off?

A: Yes to both. The non-smudging, non-flaking formula stays in place all day without migration — and still comes off easily at the end of it.

Q: Is it safe for sensitive eyes?

A: Yes. Minimalist Defining Mascara is dermatologist tested and formulated to be safe for sensitive skin.