How to Use

Start at the base of your lashes and glide the wand up and through in one stroke. To add definition and help your lashes fan out, use the end of the wand to reach smaller corner lashes. Layer 2-3 more coats for a bolder look.

Ingredients

Vitamin E (Tocopherol)

An antioxidant that enhances the appearance of lashes by conditioning and moisturizing to help improve texture of dry lashes for a sheen, natural look.

See Full Ingredient List

Statement Lashes
That Still Feel Like You

UNBELIEVABLE LIFT

Maximum separation and volume — no curler required.

IMPACTFUL COLOR

Inky, jet-black pigment coats every lash in one stroke.

soft, not stiff

Clean, conditioning formula that feels as good as it looks.

“The Statement Mascara is my go-to when I want rich, bold definition and want my eyes to pop — even on no-makeup days.”

Bobbi Brown — Founder, Beauty

How to use

Build Your Bold

Start with a coat

Glide the wand up and through your lashes in one stroke.

Add Intensity

Layer 2-3 coats for more drama and use the tip to fan out smaller lashes.

Wear it all day

Holds the look for 8-hour wear and still removes easily.

Q: What’s the difference between this and Minimalist Defining Mascara?

A: Two mascaras, two different looks. The Statement Mascara is our higher impact option — an inky, ultra-pigmented formula that separates, lifts, volumizes, and lengthens for maximum drama. Minimalist Defining Mascara is built for clean, natural definition instead. Reach for The Statement Mascara when you want eyes that stand out, and Minimalist Defining Mascara for a natural, no-makeup look.

Q: What happened to The Mascara? Is this a different formula?

A: The Statement Mascara is the new name for our original The Mascara you know and love. Rest assured, the formula has not changed — it will continue to be the exact same mascara, brush, and look you’ve always gotten from this product. We’ve simply updated the name to better reflect the bold, high-impact look it creates.

Q: Does The Statement Mascara come in other shades?

A: Currently, The Statement Mascara is only available in Pitch Black. It’s a classic, richly pigmented black shade that looks flattering against every eye color and skin tone. If you’re looking for a brown option, our Minimalist Defining Mascara comes in Rich Brown, a true neutral chocolate shade.

Q: Has any dermatologist or wear testing been done on this formula?

A: Yes to both. The Statement Mascara is dermatologist tested and safe for eyes, and it’s tested to hold up for a full 8 hours of all-day wear without losing its effect.